How a Logo is Born

Each logo has its own unique way of coming into being. Sometimes it happens quickly, sometimes it's a struggle! In the end, my goal is for you to love your mark. In time, it will take on all the qualities that your brand stands for. And with consistent use, your customers and clients will recognize it and recall the goodness it represents.

Maybe you have a sketch that "says it" perfectly and all you need is the computerized vector file. We can do that! Or maybe all you know is that you need a mark and lots of help from concept to creation. We can do that!

Here is the process we follow:

  1. Initial discussion -- free of charge -- We talk about the scope, timeline, and negotiate the price.

  2. We sign the contract via email, the down payment is made.

  3. Brainstorming - Rough sketches are created to brainstorm the concepts, the client reviews and chooses one.

  4. Round Two, Three - Refining - The chosen concept is refined and reviewed two or three times. You and I are a creative team; designer and client both bring value to the table.

  5. Vectorizing - Once you approve the final design, the computerized vector file is created. The full logo package is emailed to you, and includes everything you'll need for web and print: AI, PDF, PNG, JPG.

The logo is all yours! You are free to use it anywhere. Hyland Design is always there if you have any questions or need anything else.